Some sources say that there are four, while others say that there are five major factors that drive globalization. To include the most possible information on this topic, the five proposed market drivers for globalization will be covered in addition to the one with four. These include market drivers, cost drivers, technological drivers, government or political drivers, and competitive drivers.
Read More…It is not about the poor gaining something from globalization, but it is whether they get a fair share of opportunity. As a result, there is a dire need for change in the institutional arrangement in order to overcome the errors limiting the poor across the globe. Consequently, while there is a need to protect globalization and its reform.
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The expansion of the globalization has made the above situation even harder for the firms around the world. As Guillen (2001, 235) accepted, globalization can be considered as ‘a process fueled by, and resulting in, increasing cross-border flows of goods, services, money, people, information, and culture or as a decoupling or "distanciation" between space and time’.
Read More…The products which have a universal demand need to be marketed globally. For example, companies like Coca-Cola, McDonald’s, Starbucks, and Kentucky Fried Chicken are some of the global brands available around the world.
Read More…Globalization contributes to an influential degree of convergence in both business practice and markets. The research delves into describing globalization. The research delves into the effects of globalization factors on the stakeholders. Implementing effective marketing strategies in the globalization environment reduces risk management issues.
Read More…To reap the benefits of globalization, domestic markets need to readjust and manage risks on a cooperative basis. It is paramount for domestic markets to pursue globalization in all corners of the world so that they can such for cheaper resources to enhance their capability of production as well as selling to the buyers (Cooper 2008, pp.155–156).
Read More…The widespread development of technology and interactions has complicated the security situation in the world. Today, most countries are more vulnerable to terrorism than was the case before globalization took a centre stage. For example, more people, especially in poor countries are increasingly becoming victims of cybercrime due to globalization and the liberal market.
Read More…A number of concepts have been applied to improve people’s understanding of globalization from the colonialism era to the current world. When different nations join and start operating as one, several changes in the economy and in the society are likely to be experienced. The debate about whether or not globalization should be encouraged is still revolving around various nations.
Read More…This research will begin with the statement that globalization has a great impact on how business is conducted including advertising strategies that would create a great impact on the identified market. The expanding globalization of multinational business and industries, dealing in consumer goods, for instance, demands the adoption of creative advertising strategies.
Read More…At present, the term globalization is significantly associated with Robert Gilpin’s (1987) description of an “increasing interdependence of national economies in trade, finance, and macroeconomic policy” (cited in Guillen 2001, p 236). This, in other words, signifies free trade and market openness, which are the primary vehicles of globalization.
Read More…This may according to many leads to the dissolution of national identities and macro influences on the state and the economy tending towards a worldwide convergence towards a single system.The concept of the ‘global’ corporation has been captured in the following phrase ‘It has been preceded in the last 30 years by a string of synonyms such as: international, inter-territorial, multinational, transnational, and world-wide’.
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